WE BRING A DEEP LEVEL OF EXPERTISE AND COMMITMENT TO EVERY SINGLE INTERACTION.

With our depth of experience and industry know-how we provide both mentoring and network support, lending a hand to our portfolio companies in shaping up the market.

Sarit Firon

Managing Partner

Sarit Firon

Managing Partner

Navigating leading companies to global success for over 20 years has turned Sarit into a well-known guru on the business scene. With invaluable hands-on experience in different roles such as CEO, CFO board member and mentor at Extreme Reality, MediaMind (NSDQ: MDMD, acquired by DG corp.), Kenshoo and P-Cube (acquired by Cisco) to name but a few,  coupled with 10 years in the Silicon Valley and NY hi-tech hub, Sarit has a sprawling and admirable network of VIP business partners.

Not only has Sarit stood at the helm in successful acquisitions of key start-ups and led successful IPOs on the NASDAQ, she is a seed investor in several companies and led seed rounds for Datorama, a fast growing Business Intelligence Company. She sits on the board of: Datorama; Mediwound; Evogene, Protected Media and serves as the chairperson of myThings.
Sarit holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel

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Ofer Katz

General Partner

Ofer Katz

General Partner

As the founder and CEO of Nextage, the founder and General partner at Cerca I, the CFO of 30 Start-ups over 15 years and possessing a client-list straight from the Forbes Most Valuable Brands, Ofer Katz has a resume above reproach.

Ofer’s accomplishments include: successfully managing numerous M&A transactions and involvement in his customers’ fund raising of over $1.2 billion. He also has acted as CFO and played critical and strategic advisory roles for: Wix (NSDQ:WIX, $1B Mcap), Onavo (acquired by Facebook), XtremIO (acquired by EMC), Fiverr (Accel & Bessemer backed) & Adallom (Sequoia & Index backed), Wilocity (acquired by Qualcomm) and others.

Prior to founding Nextage, Ofer worked at PwC (Israel), specializing in the audit of private and public companies and managing the Emerging Companies Services Department (investment banking, Due Diligence, Survey).

Ofer holds a BA in Accounting & Economics from Tel-Aviv University and is a Certified Public Accountant.

 

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Hadar Avtalion

General Partner

Hadar Avtalion

General Partner

A veteran on the High- tech and startup scene, Hadar has spent the past 12 years in pivotal roles in the industry. With a wealth of experience in both Israeli and London based firms she has worked closely with several companies both mentoring and guiding key decisions. In her last position as an investment professional at Jerusalem Venture Partners (JVP), Hadar worked intimately with a range of JVP portfolio companies including Cyber Ark (NASDAQ:CYBR) and Cyoptics (Acquired by Avago).

 

Prior to JVP Hadar was an early employee at Wonga in London, where she served as Director of Marketing & Business Development, establishing the company’s customer acquisition infrastructure and building strategic partnerships.

Hadar began her career at 888.com, where she worked in the Online Marketing department, managing online advertising campaigns in the US.

 

Hadar holds an MBA from INSEAD and a BA in Economics from Tel-Aviv University.

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Haleli Barath

General Partner & General Counsel

Haleli Barath

General Partner & General Counsel

Haleli is Partner and co-founder at BFP & Co, a corporate law firm. She serves as General Counsel to several high profile clients and provides strategic counselling at board level. Haleli represents key Fortune 500 international corporations, investors (funds and wealthy individuals) and several mid-size and fast growing enterprises in a wide range of industries. She is deeply involved in both strategic decision-making and implementation levels with her clients, in both commercial and legal aspects.

 

Haleli periodically lectures at universities and various business forums on corporate and business law, and technology and regulatory issues. She holds an LLB from the Hebrew University at Jerusalem and is a certified member of the Israeli Bar Association.

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Itzik Lev

General Partner & CFO

Itzik Lev

General Partner & CFO

Itzik is a Partner at Nextage and serves as CFO for leading startups and venture capital funds. He holds extensive knowledge from the fields of international finance and business operations. In the 5 years since joining Nextage Itzik has served as CFO for companies such as Trusteer (acquired by IBM) & Sentrigo (acquired by McAfee).

 

Prior to Nextage, he was the CFO at Octavian Inc. and before that he served as a financial Director at Business Layers. In addition, Itzik was an Audit Manager at KPMG Somekh Chaikin, where he specialized in the audit of high-tech companies.

 

Itzik is a Certified Public Accountant and holds a BA in Business Administration, with a Major in Accounting, and MBA from Tel Aviv Business College.

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